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There is an excellent resource on SEO for beginners over as SEOMOZ.org, well illustrated and simply explained. It is divided into ten chapters covering all the main areas of SEO:

1. How search engines work
2. How people interact with search engines
3. Why search engine marketing is necessary
4. The basics of search engine friendly design and development
5. Keyword research
6. How usability, user experience and content affect rankings
7. Growing popularity and links
8. Search engine tools and services
9. Myths and misconceptions about search engines
10. Measuring and tracking success

I would recommend anyone getting in to SEO to have a good read through this comprehensive guide, and it is completely free! see it here

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